The 90th Minute Drop for Adidas
Watch it, then check the receipts
Straight from the shoot
π― The problem
Adidas needed hosts who could carry βThe 90th Minute Dropβ: a 90-minute live shopping show revealing the Al Nassr 26/27 away kit to the world for the first time. The format left nowhere to hide. Three timed sell moments, a shopping link on screen the whole time, and a genuine first reaction to a sealed kit nobody had opened. The talent had to do all the work.
π‘ The idea
Pure talent service. A beat sheet instead of a script, and the freedom to make every line feel like two friends talking football. The show ran like a match: kick off in the stadium tunnel, the reveal in the locker room, styling battles for three different fits, football culture talk with co-host Khalid, and a final whistle countdown for the last drop.
π¬ The execution
Shot through Al Nassr's Al Awwal Park, from the tunnel to the pitch to the locker room, then aired on Adidas Arabia's account with the shop link live the whole time. 22.2K people watched it happen. And yes, a real goat wore the new kit on the pitch, because when the club belongs to Ronaldo, you bring the GOAT.
The results π
The anatomy of the joke
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