CASE STUDY

Alexa Learns Ramadan for Amazon

152K+

views

Consumer Tech & Smart Home

Reels

📊 THE SCOREBOARD

Watch it, then check the receipts

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🎯 Brand target: 120K views

Delivered 152K · 127% of target ✅

152K

👀 views

4.9K

❤️ likes

178

📌 saves

112

💬 comments

14.4s

⏱️ avg watch

68%

🔄 came back

VS. THE INDUSTRY 🏆

Watch time

Flagged Higher by Instagram

Engagement

4.3% like rate · 3× the norm

New followers

All attention pushed to the brand

Ramadan-home audience

Families living the Alexa use case

🇸🇦 KSA launch audience

Timed for the Saudi debut

📸 ON SET

Straight from the shoot

▶

Watch the campaign

🎯 The problem

Amazon needed Saudis to see Alexa as part of daily life from day one of the Saudi launch, not as an imported gadget.

💡 The idea

Alexa joins the Ramadan routine. A comedy sketch where the assistant handles the season's chaos, from prayer-time questions to iftar countdowns, and quietly makes the house run easier.

🎬 The execution

A home-set sketch with the Echo Show woven into every beat: real Ramadan moments, natural Arabic commands, and the device answering on camera.

The results 📊

152K+

views

❤️ 4.3% like rate · Higher

⏱️ 14.4s avg watch

💬 5.2K+ interactions

💡 KEY TAKEAWAY

Launching a product means launching a habit. Show the habit inside the culture and the product explains itself.

Let's Create Something Legendary Together!

📩

mail@Abdoh4Magic.com

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@Abdoh4Magic Let's Collaborate 🚀