CASE STUDY
Chicken vs. Beef: A Rap Battle for Burger King
9.3M+
organic views
π THE SCOREBOARD
Watch it, then check the receipts
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π― Brand target: 2M views
Delivered 9.3M Β· 465% of target β
9.3M
π views
17K
β€οΈ likes
2.5K
π saves
1.8K
π shares
10.6s
β±οΈ avg watch
78%
π came back
VS. THE INDUSTRY π
Watch time
332 days watched in total
Engagement
21.7K interactions on one video
New followers
3.5K new followers gained
52% male Β· 89% under 35
Both genders, right in BK's core
πΈπ¦ KSA at 97.8%
Laser-focused on the launch market
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Burger King needed to launch the new βQuattro Cheeseβ sandwich with young Saudi audiences, in a feed where food ads get skipped in under two seconds.
π‘ The idea
Instead of another product ad, we staged a comedic rap battle between βChickenβ and βBeefβ characters. Humor and character storytelling carried the product, so the sandwich became the punchline everyone remembered, not an ad they skipped.
π¬ The execution
Scripted, shot, and edited as a fast-paced short-form video with platform-native pacing and Khaleeji humor. Published across TikTok, Reels, and Shorts, with the Quattro Cheese integrated at the peak of the joke.
The results π
9.3M+
organic views
π 9.3M views on TikTok
β 3.5K new followers
π 98% new viewers
WHY IT WORKED π§ͺ
The anatomy of the joke
01
A side to pick, not an ad to watch
Chicken versus beef gave people an argument to join, not an ad to sit through. That argument did the distribution: 21.7K interactions on a single video is what happens when every viewer has a team to defend.
02
The product is the punchline
The Quattro Cheese enters at the exact peak of the battle, so remembering the joke means remembering the sandwich. That is brand recall without a single hard-sell second, in front of an audience that was 98% new to the page.
03
Built native, paced native
A 10.6-second average watch tells the algorithm to keep pushing, and it did: 332 days of combined watch time from one launch video, with 97.8% of it inside Saudi Arabia, exactly where the campaign was aimed.
π‘ KEY TAKEAWAY
Humor and character storytelling create stronger brand recall than direct product promotion.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
Saudi Media License (Mawthooq) No. 726861
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