CASE STUDY
Chicken vs. Beef: A Rap Battle for Burger King
9.3M+
organic views
π THE SCOREBOARD
Watch it, then check the receipts
7499167100213202194
π― Brand target: 2M views
Delivered 9.3M Β· 465% of target β
9.3M
π views
17K
β€οΈ likes
2.5K
π saves
1.8K
π shares
10.6s
β±οΈ avg watch
78%
π came back
VS. THE INDUSTRY π
Watch time
332 days watched in total
Engagement
21.7K interactions on one video
New followers
3.5K new followers gained
52% male Β· 89% under 35
Both genders, right in BK's core
πΈπ¦ KSA at 97.8%
Laser-focused on the launch market
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Burger King needed to launch the new βQuattro Cheeseβ sandwich with young Saudi audiences, in a feed where food ads get skipped in under two seconds.
π‘ The idea
Instead of another product ad, we staged a comedic rap battle between βChickenβ and βBeefβ characters. Humor and character storytelling carried the product, so the sandwich became the punchline everyone remembered, not an ad they skipped.
π¬ The execution
Scripted, shot, and edited as a fast-paced short-form video with platform-native pacing and Khaleeji humor. Published across TikTok, Reels, and Shorts, with the Quattro Cheese integrated at the peak of the joke.
The results π
9.3M+
organic views
π 9.3M views on TikTok
β 3.5K new followers
π 98% new viewers
π‘ KEY TAKEAWAY
Humor and character storytelling create stronger brand recall than direct product promotion.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
Saudi Media License (Mawthooq) No. 726861
Β© 2026 Abdullah Jamil Β· The Creative Content Creation Company LLC Β· Riyadh, Saudi Arabia