CASE STUDY
The Ramadan Personality Check for Home Centre
173K+
views
π THE SCOREBOARD
Watch it, then check the receipts
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π― Brand target: 150K views
Delivered 173K Β· 115% of target β
173K
π views
4.7K
β€οΈ likes
348
π saves
141
π shares
15.9s
β±οΈ avg watch
83%
π came back
VS. THE INDUSTRY π
Watch time
41 days watched in total
Engagement
5.4K interactions on one video
New followers
535 new followers gained
61% male Β· 83% under 35
Young homes, setting up for Ramadan
π KSA + Gulf + diaspora
Spread far beyond the launch market
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Home Centre needed its new Ramadan collection in front of young Saudi shoppers, in a season when every retailer fights for the same attention.
π‘ The idea
βThe Ramadan Personality Check.β A street-interview quiz that sorts guests into Ramadan personalities, then matches every personality to its own look from the new collection. Everyone finds themselves in the joke, and in the catalog.
π¬ The execution
An on-location interview format with real people, real reactions and comedy pacing, shot in a Ramadan setting styled with the collection itself. Posted on TikTok at just over a minute.
The results π
173K+
views
β 535 new follows
β€οΈ 4.7K+ likes
β±οΈ 15.9s avg watch
WHY IT WORKED π§ͺ
The anatomy of the joke
01
A quiz you argue with
Sorting real people into Ramadan personalities gave every viewer a side to claim. The comments turned into a which-one-are-you debate, and 5.4K interactions kept the video circulating long after posting.
02
Every personality wore the catalog
Each personality came matched with its own look from the new collection, so the styling was the punchline's payoff. The catalog rode inside the format instead of interrupting it.
03
Street-real beats studio-perfect
Real reactions at comedy pacing held a 15.9-second average watch on a minute-long video, with 90% of viewers new to the page and reach spilling from KSA across the Gulf and the diaspora.
π‘ KEY TAKEAWAY
Interactive formats keep working after you post. When viewers argue over which personality they are, the brand rides every comment.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
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