CASE STUDY
Ramadan in Historic Jeddah for the Ministry of Culture
320K+
views
π THE SCOREBOARD
Watch it, then check the receipts
7352972778603171079
π― Brand target: 250K views
Delivered 320K Β· 128% of target β
320K
π views
3.4K
β€οΈ likes
289
π saves
107
π shares
6s
β±οΈ avg watch
58%
π came back
VS. THE INDUSTRY π
Watch time
346 hours watched in total
Engagement
3.9K interactions on one video
New followers
256 new followers gained
63% male Β· 90% under 35
Gen Z meeting Saudi heritage
πΈπ¦ KSA at 85.8%
Right where the Season happens
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
The Ministry of Culture wanted young Saudis to actually visit Ramadan Season in Historic Jeddah, a heritage destination competing with malls and cafes for their evenings.
π‘ The idea
A first-person comedy tour built on one promise: a different Ramadan experience. Lanterns, old-town alleys and the Season's events, all seen through the eyes of a creator his audience trusts.
π¬ The execution
An on-location TikTok shot inside Historic Jeddah, over two minutes long, blending comedy beats with real festival moments so the destination sells itself.
The results π
320K+
views
π 207K+ unique viewers
β 256 new follows
π 88% new viewers
WHY IT WORKED π§ͺ
The anatomy of the joke
01
A trusted face for an old place
Heritage competes with malls and cafes for Gen Z evenings, so the invitation came from a creator they already follow. 90% of viewers were under 35, exactly who the Ministry needed walking those alleys.
02
Show the evening, not the monument
A first-person tour through lanterns, old-town alleys and live Season moments sold the experience of going, not a history lesson. The destination did its own convincing on camera.
03
Reach where it matters
320K views against a 250K target, 207K unique viewers and 88% of them new, with the audience sitting 85.8% inside Saudi Arabia, right where Ramadan Season actually happens.
π‘ KEY TAKEAWAY
Heritage lands with Gen Z when a familiar face walks them through it. The proof: 90% of viewers were under 35.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
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