CASE STUDY
The Milk & Chocolate Breakup for Oreo
145K+
views
π THE SCOREBOARD
Watch it, then check the receipts
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π― Brand target: 100K views
Delivered 145K Β· 145% of target β
145K
π views
2.4K
β€οΈ likes
110
π saves
492
π shares
18.1s
β±οΈ avg watch
56%
π came back
VS. THE INDUSTRY π
Watch time
2Γ the industry average
Engagement
Comment rate beat the IG average
New followers
329 follows from one reel
96K+ accounts reached
67% had never seen the page before
πΈπ¦ KSA-first audience
Made for Ramadan family feeds
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Oreo needed a Ramadan moment in Saudi feeds, landing the classic twist-lick-dunk ritual with milk in a season crowded with food ads.
π‘ The idea
A Ramadan family-drama parody: βMilkβ and βChocolateβ are a dramatic couple heading for a breakup, until their son βOreoβ steps in and saves the day as the perfect blend of both worlds.
π¬ The execution
A costume-comedy sketch in classic drama style: Milk in all white, Chocolate in all brown, and Oreo playing peacemaker, with the dunk ritual as the reconciliation scene. Ramadan warmth, telenovela pacing, zero hard sell.
The results π
145K+
views
β±οΈ 18.1s avg watch
β 329 new follows
π¬ 3.2K+ interactions
π‘ KEY TAKEAWAY
Turn the product into the character that resolves the story and the branding becomes unskippable. Viewers stayed through a near minute-long ad.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
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