CASE STUDY
The Saudi Targaryen for OSN+
178K+
views
π THE SCOREBOARD
Watch it, then check the receipts
C9SwGwSoX1O
π― Brand target: 150K views
Delivered 178K Β· 118% of target β
178K
π views
3.7K
β€οΈ likes
243
π saves
122
π shares
12.6s
β±οΈ avg watch
12Γ
π came back
VS. THE INDUSTRY π
Watch time
Flagged Higher by Instagram
Engagement
3% like rate Β· double the norm
New followers
Up to 4Γ the average
Gen Z fantasy core
Exactly who OSN+ wanted to reach
πΈπ¦ KSA-first audience
HBO fandom, Khaleeji humor
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
OSN+ needed House of the Dragon Season 2 to land with Saudi Gen Z, an audience that scrolls straight past TV promos and trailers.
π‘ The idea
Bring Westeros into the feed. A full Targaryen transformation, wig, costume and dragons included, dropped into Khaleeji comedy so the show's drama becomes the punchline and the punchline becomes the promo.
π¬ The execution
A cinematic parody sketch made with OSN+: full character styling, a dragon-sized backdrop, and platform-native pacing that turned a season launch into shareable comedy.
The results π
178K+
views
β±οΈ 12.6s avg watch
β€οΈ 3% like rate Β· 2Γ norm
π¬ 4.3K+ interactions
π‘ KEY TAKEAWAY
Fandom plus local comedy beats a trailer. When Gen Z laughs with the character, they go looking for the show.
Let's Create Something Legendary Together!
.svg){kind=logo}
Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
Saudi Media License (Mawthooq) No. 726861
Β© 2026 Abdullah Jamil Β· The Creative Content Creation Company LLC Β· Riyadh, Saudi Arabia