CASE STUDY
The Caveman Glow-Up for Philips
1.46M+
views
π THE SCOREBOARD
Watch it, then check the receipts
7507739250213932306
π― Brand target: 400K views
Delivered 731.5K Β· 182% of target β
731.5K
π views
18.2K
β€οΈ likes
1.7K
π saves
1.4K
π shares
26.6s
β±οΈ avg watch
81%
π came back
VS. THE INDUSTRY π
Watch time
3.3Γ the industry average
Engagement
2.8% vs 0.3β1% average
New followers
Up to 10Γ the average
77% male Β· 84% under 35
Right in the grooming target
πΈπ¦ KSA #1 at 25.6%
Plus strong cross-MENA reach
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Philips was launching a waterproof full-body trimmer in Saudi Arabia. The real challenge: talking about intimate grooming in a conservative market without a single awkward frame.
π‘ The idea
A caveman's glow-up. One hairy character walks out of the stone age and into civilization, and the trimmer does the talking. The message: clean beats big. Hygiene as confidence, not embarrassment.
π¬ The execution
One tight comedy sketch with full character styling and platform-native pacing. The trimmer is the hero of the transformation, not a product on a shelf. Viewers said it felt like real content, not marketing, and tagged their friends to prove it.
The results π
1.46M+
views
β±οΈ 56.8% watch time
π¬ 6.2K+ interactions
π 52.9% new viewers
π‘ KEY TAKEAWAY
When the ad feels real, the message spreads. Humor and relatability turned viewers into advocates.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
Saudi Media License (Mawthooq) No. 726861
Β© 2026 Abdullah Jamil Β· The Creative Content Creation Company LLC Β· Riyadh, Saudi Arabia