CASE STUDY
Detective Conan vs. The Filter for Spacetoon
3.9M+
organic views
π THE SCOREBOARD
Watch it, then check the receipts
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π― Brand target: 1.5M views
Delivered 3.91M Β· 261% of target β
3.91M
π views
6.7K
β€οΈ likes
356
π saves
409
π shares
18.6s
β±οΈ avg watch
76%
π came back
VS. THE INDUSTRY π
Watch time
3.1Γ the industry average
Engagement
4Γ the average branded reel
New followers
234 follows off one reel
70% male Β· 90sβ2000s kids
The Spacetoon nostalgia core, exactly
πΈπ¦ KSA-led Β· MENA-wide
Where Conan nostalgia runs deepest
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
Spacetoon needed to promote the new Detective Conan movie while naturally featuring the Instax Mini 41 camera: two brands, one video, zero forced ads.
π‘ The idea
A βDetective Conan vs. The Filterβ comedy skit, where the Instax Mini 41 becomes the crime-solving evidence tool. Arab anime nostalgia did the heavy lifting; the products rode the wave.
π¬ The execution
Fast-paced detective-parody sketch built on pop-culture beats every Arab millennial and Gen Z viewer grew up with, with both the movie and the camera woven into the plot itself.
The results π
3.9M+
organic views
π¬ 7.5K+ interactions
β 234 new follows
π 86% new viewers
WHY IT WORKED π§ͺ
The anatomy of the joke
01
Nostalgia did the heavy lifting
Every Arab millennial grew up on Spacetoon, and Detective Conan is sacred ground. Tapping that memory bank gave the campaign a running start no cold ad could buy: 3.9M views on a 1.5M target.
02
Two brands, one plot
The Instax Mini 41 entered as the detective's evidence tool, so the camera and the movie shared one storyline instead of fighting for screen time. Zero forced ads, exactly as the brief demanded.
03
The parody held like an episode
18.6 seconds of average watch, 3.1 times the industry norm, with engagement 4 times the average branded reel and 86% of it coming from brand-new viewers.
π‘ KEY TAKEAWAY
Pop culture + smart product placement = big reach and big engagement.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
Saudi Media License (Mawthooq) No. 726861
Β© 2026 Abdullah Jamil Β· The Creative Content Creation Company LLC Β· Riyadh, Saudi Arabia