CASE STUDY

Detective Conan vs. The Filter for Spacetoon

3.9M+

organic views

Entertainment & Media

TikTok · Reels · Shorts

📊 THE SCOREBOARD

Watch it, then check the receipts

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🎯 Brand target: 1.5M views

Delivered 3.91M · 261% of target ✅

3.91M

👀 views

6.7K

❤️ likes

356

📌 saves

409

🔁 shares

18.6s

⏱️ avg watch

76%

🔄 came back

VS. THE INDUSTRY 🏆

Watch time

3.1× the industry average

Engagement

4× the average branded reel

New followers

234 follows off one reel

70% male · 90s–2000s kids

The Spacetoon nostalgia core, exactly

🇸🇦 KSA-led · MENA-wide

Where Conan nostalgia runs deepest

📸 ON SET

Straight from the shoot

▶

Watch the campaign

🎯 The problem

Spacetoon needed to promote the new Detective Conan movie while naturally featuring the Instax Mini 41 camera: two brands, one video, zero forced ads.

💡 The idea

A “Detective Conan vs. The Filter” comedy skit, where the Instax Mini 41 becomes the crime-solving evidence tool. Arab anime nostalgia did the heavy lifting; the products rode the wave.

🎬 The execution

Fast-paced detective-parody sketch built on pop-culture beats every Arab millennial and Gen Z viewer grew up with, with both the movie and the camera woven into the plot itself.

The results 📊

3.9M+

organic views

💬 7.5K+ interactions

➕ 234 new follows

🚀 86% new viewers

💡 KEY TAKEAWAY

Pop culture + smart product placement = big reach and big engagement.

Let's Create Something Legendary Together!

📩

mail@Abdoh4Magic.com

📱

@Abdoh4Magic Let's Collaborate 🚀