CASE STUDY
The Eid Kashkha Fight for vivo
347K+
views
π THE SCOREBOARD
Watch it, then check the receipts
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π― Brand target: 250K views
Delivered 347K Β· 139% of target β
347K
π views
6.4K
β€οΈ likes
346
π saves
520
π shares
30s
β±οΈ avg watch
17Γ
π came back
VS. THE INDUSTRY π
Watch time
3Γ the industry average
Engagement
7.5K interactions on one reel
New followers
120 follows Β· 465 profile visits
89% under 35 Β· family core
The multi-gen audience vivo asked for
πΈπ¦ KSA-first audience
An Eid story made for Saudi homes
πΈ ON SET
Straight from the shoot
βΆ
Watch the campaign
π― The problem
vivo needed to launch the V70 around Eid in Saudi Arabia, showing off the 50 MP ZEISS portrait camera and its AI features without sounding like a spec sheet.
π‘ The idea
βThe Eid Kashkha Fight.β A son battles to shoot his dad's perfect Eid portrait through gloomy weather and a chaotic, noisy family yard, until the V70's ZEISS lens, AI Magic Weather, and AI Audio Noise Eraser walk in as the heroes.
π¬ The execution
A warm, fast dad-and-son sketch shot in a festive Saudi setting: the camera interface on screen, ZEISS called out by name, and every fix shown with real, unedited samples. Exactly what the brand brief demanded.
The results π
347K+
views
β±οΈ 30s avg watch
β 120 new follows
π 80% new viewers
WHY IT WORKED π§ͺ
The anatomy of the joke
01
A battle every family knows
The fight to shoot dad's perfect Eid portrait is lived in every Saudi home, so the sketch felt like a memory before it felt like an ad. Families watched themselves, then watched the phone win.
02
Features as plot points
ZEISS called out by name, AI Magic Weather fixing the sky, the Noise Eraser silencing the yard: every spec entered as the hero of a story beat and was proven with real, unedited samples on screen.
03
Half the sketch, fully watched
A 30-second average watch on a 60-second sketch, triple the industry norm, drove 347K views against a 250K target with 80% of viewers brand new to the page.
π‘ KEY TAKEAWAY
When the product solves the story's problem, the ad becomes the story. Feature demos hit hardest inside moments families actually live.
Let's Create Something Legendary Together!
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Saudi comedy creator turning ads into entertainment. 10.2M+ followers and 45.3M+ monthly reach across the Arab world.
mail@Abdoh4Magic.com Β· Riyadh, Saudi Arabia
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